"The Business of Awesome" presented by Social Media expert Scott Stratten
November 21, 2012
Trafalgar Campus, SCAET Theatre
"The Business of Awesome" presented by Social Media Expert Scott Stratten
Learn how to unlock the power of social media with marketing guru and Sheridan alumnus, Scott Stratten. Named one of the world’s top five social media influencers on Forbes.com in 2012, Scott has over 124,000 followers on Twitter. His clients’ viral marketing videos have been viewed over 60 million times and he’s appeared in the Wall Street Journal, Huffington Post, USA Today, CNN.com and Fast Company. As a keynote speaker, Scott has shared his insights with organizations around the world.
His first book, UnMarketing: Stop Marketing. Start Engaging, became a national best-seller before it was released in 2010. Scott recently published his second book, The Business of Awesome (and Unawesome) and covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It’s about the authentic touch, and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective. This talk provides actionable tools enabling audience members to apply the concepts immediately to their own businesses. The flip side The Business Of UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
Scott graduated from Sheridan's Human Resources program in 1998 and was inducted into Sheridan’s Business Hall of Fame in 2012.
Please join us for a networking reception with fellow alumni immediately following the presentation.
Don’t miss this unique and exciting evening hosted by Sheridan President & CEO, Jeff Zabudsky.
Date: November 21st, 2012
6:30 p.m. Registration
7:00 p.m. The Business of Awesome presented by Scott Stratten
8:15 p.m. Networking Reception
Location: Trafalgar Campus, SCAET Theatre