Advertising and Marketing Communications

Build business smarts and creative thinking for your communications career.

Program Overview

Learn the essentials of advertising and marketing communications

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Work with industry-standard marketing and advertising technology

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Learn from industry professionals in a hands-on environment

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

Easily transfer to a three-year advanced diploma

If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.

Get access to resources from the Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

• Exclusive events and member pricing
• Professional development opportunities
• Exclusive content, including guides, whitepapers and research reports
• Networking opportunities with the top marketing talent in Canada
• CMA NXT postsecondary career planning resources

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation.

Unlock entrepreneurial and changemaking skills as part of your career toolkit

All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes:

• Learning modules that explore entrepreneurship, intrapreneurship, ideation and innovation and changemaking.
• Access to exclusive events.
• Collaboration with faculty advisers who provide personalized guidance.
• And more.

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”

– Victoria Morris, Head of Investment, m/SIX Communications Canada